Let’s Talk Let’s Talk

Since 2013

About Me

Designing experiences
teams can build
and users can trust

  • Problem framing
  • System thinking
  • Design quality

I work on shaping experiences, systems, and workflows, not just screens. My work brings together user understanding, system thinking, and design execution to help teams build products that feel clear, usable, and reliable in real-world conditions.

I care deeply about clarity. If users have to stop and think too much, the experience breaks. Good UX reduces friction, supports decision-making, and helps people move forward with confidence.

Approach

Method of making
better result

Understanding
the problem

  • Usability studies
  • User interviews
  • Stakeholder interviews
  • Competitive research
  • Insights synthesis
  • User journeys
  • Heuristic evaluation
  • Journey mapping

Shaping
the solution

  • Design workshops
  • Information architecture
  • Concept exploration
  • Flow modelling
  • Wireframes and layouts
  • Prototypes
  • Design critiques

Design
implementation

  • Interaction design
  • Visual design
  • Design specifications
  • Developer handoff
  • UI QA
  • Post-release UX review
In practice

Designing
clarity where
complexity lives

I work on complex products where clarity matters most. Below are some of the problems I help simplify.
  • Complex workflows
  • Multi-step user journeys
  • Dependencies and edge cases
  • Reduced cognitive load
  • Permission-driven systems
  • Multiple user roles
  • Visibility and access rules
  • Error prevention through UX
  • First-time user experiences
  • Clear guidance and feedback
  • Lower learning effort
  • Confident early adoption
  • Next billion users
  • Low digital familiarity
  • Simple, forgiving flows
  • Designed for trust and confidence
Fintech
Cybersecurity
Data-heavy systems
Agritech
Enterprise
SaaS
Dashboards
Public sector
Internal tools
B2B platforms
Team collaboration

Working with teams
to align thinking,
decisions, and
delivery

understanding, collaboration & accountability

01

Shared problem understanding

I guide designers, product, and engineering to align on the real problem early, so the UX team works with clear intent and fewer reversals.

02

Clear design direction

I set UX principles and direction for the team, helping designers make confident decisions without constant clarification or rework.

03

Continuous collaboration

I support designers day to day and stay closely connected with PMs and engineers, using reviews and whiteboards to keep work moving.

04

Design quality stewardship

I take responsibility for UX quality across the team, staying involved through build and release to ensure intent holds up in real implementations.

Good UX is felt
when people stop noticing it
and can move forward
with confidence.

Let's build
something great together

© 2026 – 2027

All rights reserved by Ashish Gumber