Working in cybersecurity has taught me one thing very clearly. People are not afraid of security. They are afraid of not knowing what is happening. When a screen looks too technical, when a step feels unclear, or when a warning looks aggressive, users freeze. I saw this happen many times while working on our security […]

Simple design is often misunderstood. People assume it means fewer screens, less text, or cleaner visuals. But in UX, simple design is not about what you remove. It is about how clearly the product supports the user’s goal. Simple design feels effortless to the user because the team has made thoughtful decisions about structure, hierarchy, […]

Designing for the next billion users is more than a market opportunity. It is a chance to bring technology to people who are experiencing it for the first time. When I started working on this challenge, I realized that every design decision could either open a door or create a barrier. The responsibility was huge, […]

Working in agritech taught me something I never expected. Farmers in the US and France, with all their practical field knowledge, ended up teaching me more about UX than any design book or framework. Their way of interacting with technology is honest, direct, and shaped by the realities of their work. Spending time with them […]

Every designer has a moment that stays with them. Mine came from a simple UX mistake that still makes me laugh today. It was not funny in the moment, but looking back, it taught me more than any UX course or workshop ever could. It reminded me that no matter how experienced we become, we […]

Designing inside a tool like Figma is clean, controlled, and predictable. The layout behaves. The lighting is perfect. The user is calm. But this is not how real life works. Real life is noisy, messy, rushed, and filled with micro distractions that completely change how people interact with a product. Good design is not measured […]

I used to think that once I had tested the prototype and run usability sessions, my job was done. The design was clear, the team had signed off, and development was in progress. But one project changed my thinking completely. When I Realized I Had to Test Again? We were building a B2B fintech app […]

In a world full of screens and apps, a simple whiteboard might feel old school. Yet my best work almost always starts there. Standing in front of a blank board, marker in hand, makes ideas flow naturally. No distractions. No perfect pixels forcing early decisions. Just space to think, sketch, and get others involved. The […]